Ok, this is what I do, it's a bit weird though...Do you remember the "after thanksgiving" feeling, when you eat so much your stomach kinda hurts? Well, if you notice, when you are craving something, your stomach sort of feels the same way, as if you've eaten too much. I guess Im easily psyched out, because usually I can tell myself "Urg, I ate too much, I feel over-full"..and that will get me past the worst of the craving. ~shrugs~ The other thing I do is keep good snack foods around, like veggie and brown rice sushi, veggies, lean protein, etc. And I discovered frozen yogurt: the sugar fix that really is as good as ice cream, I dont notice the difference, truely.