This company was on 20/20 last Friday. A bunch of "counselors" who had quit talked about how they were trained to prey upon peoples' weaknesses in order to sell more supplements and bars. All of them admitted that they knew virtually nothing about
nutrition or how to get people to lose weight.
Just remember that ALL diets are "gimmicks" to get you to have a calorie deficit every day, no matter what they claim. If the "gimmick" works, that's fine, but realize what you're spending your money on.