I'm desperately trying to not write a totally sarcastic answer...
I'm sure Kevin trudeau believes what he says but that doesnt mean that consumers should believe it. I think this guy might be a little more credible if he didn't have the criminal past he does (oh yes he learned from his mistakes and now wants to help others instead of bilking them for their money - yes he'll help by selling you a book

) I also think he'd be more credible if he didn't have the major persecution complex that he does - the FDA and the government are trying to shut him up... mmm hmmm and if he werent a supportor of the cult of scientology
I think the guy is a brilliant marketer and con man - but that's about it.
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