For me its a craving issue. Like potato chips. Normally, when I wasn't watching what I eat, I wouldn't look twice at a bag of potato chips. Now that I'm having to eat healthy, I cringe inside every time I look at a bag on the counter, I want some so bad.
So yeah, I sort of feel the same. It's like, now that I'm conscious of what I'm eating, I want stuff that's bad for me even worse than when I could have it anytime I wanted.
It's not really a matter of being hungry all the time. Just a matter of wanting stuff that's really, really bad for you.
Like a piece of chocolate pie my dad cut up for dessert yesterday. I looked at the label (just for kicks) and literally gasped. 27 grams of
fat a slice! ARGH!
And then I wanted it even more. Just had to suck it up and put it back in the fridge untouched.
It's a matter of will more than anything else.