But, I paid only 39.00 for it. I promise you. It works....where nothing else for me has. I weighed 136 when I started and afte 11 days....didn't lose 11 lbs, but did lose 7. And going from 136 to 129.....I'm ecstatic. It has also worked for my niece, sister and friend. It's easy to do. The only problem my friend and I have with it is the prepartion of foods. We're both flight attendants and packing enough food for a 3 day trip makes it a little harder for us....however, on the days when I'm home...it's a piece of cake...(or a piece of fruit). What I like about this diet as opposed to other low carb diets is that they insist on lots of fruits. Most low carb diets severely limit fruits if allowed to eat them at all. Please give it a try. I doubt you'll be disappointed.